White Label SEO Packages
Niche-Focused. Custom Strategy. Transparent Reporting.
On average our SEO clients see a 20-40% increase in their organic leads year-over-year within 6-9 months.
Local & National White Label SEO Services
We understand how complicated offering an SEO service can be. Each white label SEO company offers something different, it’s hard to understand the strategy, the communication is lacking to retain the client, and you’re tired of clients churning because they don’t understand the value of the white label SEO services you’ve chosen.
Are you ready for a new approach to SEO reseller services?
Let us guess… the white label SEO provider that you have (or have researched to support your agency) works on fulfillment only, lacks transparency by doing their work using “proprietary software” or the same 2010 link building and guest posting strategy with one blog post a month built into cookie cutter packages that may produce rankings but no real ROI for your client.
That’s why our solution is built differently. White label SEO is meant to help you scale faster than traditional in-house SEO experts because it’s a well-oiled machine. Complete with the experts, managers to monitor performance, and customer service that can translate the value of why Search Engine Optimization continues to be one of the best marketing investments for small business owners and national brands.
Our white label SEO services are focused on complete transparency, a custom strategy towards a client’s unique goal, 100% US based client support to handle all of the day-to-day relay and questions, and monthly face time with built-in relationship managers who do more than read off a list of tasks — they advocate for the client’s success.
White Label SEO Package Breakdown
We believe good SEO comes down to consistency and best practices. Our smallest campaigns get everything our bigger ones get, the pace and volume are just adjusted. Click on the roadmaps below to see how each plan differs with the number of tasks we include.
Consider two plumbers. Each is likely to have a different baseline for website traffic, content, performance, and current lead generation. This is why we believe in a custom approach but created an easy way to sell based on one variable of their goal — target location size. We have both local SEO and national SEO options to choose from.
Low
Urban Backyard
1 Town
Goal: Own their small town
- Client Success Manager
- White Labeled Calls
- White Labeled SMS/Email
- White Labeled Reporting
- Custom Local Strategy
- Onsite SEO
- Internal Linking
- Technical SEO
- Citation Building
- Routine Audits
- Content Silos
- Monthly Content
- CRO
- GBP Management
- GBP Posting
- And Much More!
$390.00/month
Suggested Retail – $800/month
Medium
The Suburbs
2 Cities
Goal: Own a radius around town
- Client Success Manager
- White Labeled Calls
- White Labeled SMS/Email
- White Labeled Reporting
- Custom Local Strategy
- Onsite SEO
- Internal Linking
- Technical SEO
- Citation Building
- Routine Audits
- Content Silos
- Monthly Content
- CRO
- GBP Management
- GBP Posting
- And Much More!
$630.00/month
Suggested Retail – $1,260/month
High
Metropolitan Areas
3 Cities or 1 Major City
Goal: Dominate metro areas
- Client Success Manager
- White Labeled Calls
- White Labeled SMS/Email
- White Labeled Reporting
- Custom Local Strategy
- Onsite SEO
- Internal Linking
- Technical SEO
- Citation Building
- Routine Audits
- Content Silos
- Monthly Content
- CRO
- GBP Management
- GBP Posting
- And Much More!
$930.00/month
Suggested Retail – $1,860/month
National
Multi-State
eCommerce
Goal: Broad keyword targeting
- Client Success Manager
- White Labeled Calls
- White Labeled SMS/Email
- White Labeled Reporting
- Custom Local Strategy
- Onsite SEO
- Internal Linking
- Technical SEO
- Citation Building
- Routine Audits
- Content Silos
- Monthly Content
- CRO
- GBP Management
- GBP Posting
- And Much More!
$1,230.00/month
Suggested Retail – $2,520/month
Add-ons
Additional GBP Location
Increase brand awareness to those who might find you with your Google My Business profile.
- GBP Optimization
- GBP Q & A
- GBP Service & Product Build-Out
- Weekly Google Posts
- Citation Building
- Monthly Reporting
$150.00/month
Extra Weekly GBP Posting
Increase brand awareness to those who might find you with your Google My Business profile. 4 Posts per week.
- Leverage GMB for brand messaging
- Unique Posts Weekly
- Special Announcements
- Optimized Posts
- Copywriting
- Monthly Calendar
$90.00/month
Backlink Building Services
A compliment to SEO, explore our partnership with Julian Goldie and his agency for a done-for-you link building provider.
- 20% discount for 51Blocks Partners
- DA Selection Available
- Pay Per Link
- Complete DFY service
How We Make This A Win-Win For Everyone
- Campaigns should carry a 6-9 month commitment to see 20-40% more leads YOY.
- Current GMB suspensions or poor quality backlink building may result in a clean-up process prior to the set course in the roadmap taking place.
- Rankings shift daily. Ranking growth should be looked at in a monthly timeline, rather than weekly or daily.
- Multiple GMB listings require a rotation for optimization or additional Google Business Profile Add-On add-on per additional location.
- Admin access to the CMS is required for content additions, implement schema, and other important deliverables we execute. Without this you could experience less than ideal results for your clients. Please ensure you communicate this expectation during the sales process.
- All access points (GMB, GA, GSC, & website) will need to be shared during onboarding or you may experience delays with implementation.
- We fulfill the task work in a 30-day time period. Notifications for approval/task completion will automatically be sent out.
- SEO writers are generalists and may require industry insight from partners/clients. Please be sure to set expectations we’re writing to rank based on what the algorithm likes for best practices using SurferSEO.
Month-to-Month Campaign (No Contract)
- Custom Strategy
- Technical SEO
- Onpage SEO
- Google My Business
- Conversion Optimization
- Fresh Monthly Content
- Monthly Reporting
Need help with a quote?
Use the tool below to choose your niche and population and find out what package we would recommend you place them in based on our experience.
Please note that our recommendations may be higher for some niches based on the industry landscape we’ve seen with how much competitors spend on marketing.
$0.00/m
*Niche not listed or need custom pricing? Contact Us
Just pick the services above that best fit your needs
Purchase your services
We take it from there!
Setup Timeline
*Day 1 for campaign fulfillment is marked when all onboarding is complete. We strive to push your clients along in this process as quickly as possible.
The Top 8 Questions about White Label SEO Services
Why choose white label SEO packages vs paid ads (PPC)?
SEO has long been know for being one of the best long-term investments because it produces results that can significantly increase a client’s ROI for years to come. We think of SEO services vs PPC services like owning vs renting. You invest into a mortgage to own a home. The same concept applies to SEO. SEO services should be sold on a recurring bases to help with the investment overtime. Paid ads are a wonderful way to quickly generate an ROI for clients who are in need of leads now vs 6-9 months down the road.
How does AI impact White Label SEO Services?
99% of marketing agencies, both retail and white label, are likely using AI to some degree. The most important choosing a wie label SEO company is to ask them how they are leveraging AI. AI tools that can enhance content optimization or research are known best practices these days. Stay away from anyone who may be misusing it to hack rankings. Based on how aggressive Google’s algorithm is these days, it’s best to only have AI used in ways that can enhance a human’s work. You want to confirm only white hat SEO services are being used in the campaign.
How should I price my packages using a white label SEO service?
This is the most common question we get. Our white label SEO campaigns were built to show a retail value while giving agencies a wholesale price. When we developed our campaigns, we wanted to make sure the campaign deliverables felt like 2x the wholesale cost. You can mark up white label SEO services higher, some agency partners go as high as 3.5x. What matters most is you monitor any value gaps your pricing may have. If your client is not feeling like the output of the white label services is enough, try offering something small like consulting time or an additional tool to help close the value gap.
How can I find the right white label SEO company for my agency?
We are the first ones to say, not every white label SEO firm is a good fit for every agency. In our own journey we found that our white label SEO solution had it’s drawbacks for those who like to micro-manage strategy or are too new and don’t understand why we have systems for certain reasons. With that said, you should ideally shop around and find a white label SEO provider who is going to fit your own values and philosophy when it comes to search engine optimization. Generally, when two partners can align these areas, they are both united and on the same page for the client monthly.
Do I need to purchase SEO tools to work with a white label SEO company?
With 51Blocks, you do not need to purchase a single tool for SEO! In fact, we provide a completely transparent live data dashboard synced with BrighLocal, Monday.com, and supplementary information. This may not apply though to other providers. Most will do all of the research and work with their own systems, but it’s not uncommon you’ll want something to support your own knowledge if they are only providing you with a PDF report once a month to verify the information being provided.
Do I need an SEO team when I’m reselling SEO services?
If you’re leveraging our US based support team, you will not need any in-house team members to support the SEO services you’re providing to your clients. One of the many reasons why our solution stands apart and why so many agencies leverage our program. This isn’t the case though for most white label SEO provider programs on the market. Generally, you will need someone to relay between your client and the white label SEO company. Be aware that this means you’ll be paying for the overhead of someone to simply manage the information from one person to the next. We find that our solution is much more profitable as it eliminates this role in your agency because it is built into our product.
I am struggling to understand what my white label SEO partner is doing each month, how can I learn?
Depending on your current level of knowledge, trying to communicate the how’s and why’s of SEO can be a struggle each month. Our white label SEO services help support this pain point by supporting you with a US based Client Success Manager who is trained on translating technical information into digestible knowledge. If you are planning to take on this role yourself, we suggest brushing up on best practices and then asking your white label SEO agency questions around the strategy in place. SEO is mostly connecting the dots. If you can understand this then you’ll be on your way to success explaining it!
Are white label SEO services profitable?
Yes! In fact, many agencies use white label SEO services to increase their MRR as a part of their growth model. Because the fees are usually smaller than ad services, this makes for a great upsell or foot in the door offering. One key area to analyze however is the cost to manage your white label SEO company and the cost of the SEO services that are being fulfilled. For example you may pay $399 for the SEO services to be fulfilled by white label SEO providers, but then you have to add the cost to manage the client, the tools you may have to use to help provide value, etc. On the other hand, 51Blocks charges $390 to get the client management, fulfillment, and complete white labeled reporting taken care of. An incredible value for digital marketing agencies!
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